Sights and sounds from a Chicago Bears tailgate.

Capture the vibrant atmosphere of Chicago Bears and Cincinnati Bengals fans tailgating outside Soldier Field.

Fanatics wanted a video that showcased the bond among fans and highlighted some key team apparel. They wanted the film to feel fun and exciting, with natural, candid moments—it had to feel like a genuine experience. Our approach was a hybrid lookbook and documentary video. We used hired talent for staged scenes that best showcased the apparel, ensuring these moments blended seamlessly with the documentary coverage of the tailgate. We aimed to capture the energy of the tailgate, emphasizing organic camera movement and finding moments of texture that added layers to the final edit.