Walgreens highlights team members in the disability community.

Craft four short, empowering documentaries featuring Walgreens employees from across the eastern U.S.

This campaign was a collaborative effort between Crumbs, PXP Agency, and Walgreens. Our process began with in-depth discussions with Walgreens' marketing team, where we gained insights into the individuals they had chosen for the video series. A primary goal was to ensure the videos felt both authentic and personalized. We proposed an approach that used a small crew, handheld interviews, and natural lighting. This created a relaxed atmosphere, making the production process less intimidating and more comfortable for the subjects. The result was a series of engaging and genuine interviews that resonated with the audience.